> MoMoment: MoMo Special – Erik Rovers

About this video
In this nearly 21 minute video Erik Rovers goes into depth about the strategy behind the mobile version of NU.nl.

Erik, responsible for Business Development Mobile at Ilse Media, shares his vision on product development, distribution, and the business model. During the presentation he not only gives away some recent numbers about the usage of the mobile site, he also has a sneak preview of what the upcoming iPhone application will look like and pre-launches the new NU.nl quick launch button (get it here).

More about Erik Rovers

• His LinkedIn profile
• His company Ilse Media

Video is in Dutch. Recorded in Amsterdam on September 29th, 2008.

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