Talks


AUGMENTED REALITY

ROBERT RICE


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JAMAIS CASCIO

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MULTIVERSE
JOE PINE II

Smartmobs Revisited

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HOWARD RHEINGOLD

How Mobile Impacts Advertising

HOW MOBILE IMPACTS ADVERTISING
ANDREW GRILL

Social Marketing Intelligence

SOCIAL MARKETING INTELLIGENCE
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ABOUT THIS TALK

Robert Rice talks about Augmented Reality and its position and function in the evolving spectrum of developments. The future of mobile is not the phone, AR changes everything. He shows current examples and also what AR might look like in the future. He talks about tags, markers and glasses. Wearable displays will have a huge impact on the reach of AR.


ABOUT ROBERT RICE


ABOUT THIS VIDEO

Posted: 3 June 2009
Filmed: 1 June 2009

Location: Amsterdam

39:58

MOMO #11

Language: English

6 votes

Comments (4)

  1. The Mobile City » Blog Archive » MoMo #11 - June 1 2009 in Amsterdam
    9 June 2009 | 14:22

    […] 6: Robert Rice – The Future is calling (video) The final speaker boldly claims “mobile is dead”. According to Rice, mobile […]

  2. Augmented Reality – Bigger than the Web: Second Interview with Robert Rice from Neogence Enterprises | UgoTrade
    4 August 2009 | 01:24

    […] Robert Rice presented at MoMo Amsterdam. Here is a drawing of him in action (picture below from wilgengebroed’s […]

  3. Augmented Reality – Bigger than the Web: Second Interview with Robert Rice from Neogence Enterprises « LocalLab : Foire aux Infos
    23 August 2009 | 12:41

    […] Robert Rice presented at MoMo Amsterdam. Here is a drawing of him in action (picture below from wilgengebroed’s Flickr […]

  4. Special: De toevoeging van Augmented Reality | ANGELA.
    24 October 2009 | 16:06

    […] en monitoren, Augmented Reality is de toekomst,’ stelde Robert Rice op de afgelopen Mobile Monday van 1 juni onomwonden vast. ‘Een wereld met AR is een veel intuïtievere wereld, de twee […]