With Jyri Engeström, CEO of Jaiku (nowadays a Google company), Mobile Monday had its first top-keynote speaker. He studied the market figures and noticed that social communities nowadays top the lists. But they also come and go – only sites around ‘social objects’ manage to survive. How? He defines a ‘checklist for success’ – including tips like ‘define your object’, ‘turn invitations into gifts’ and more.
Posted: 12 June 2007
Location: Rode Hoed, Amsterdam