This is the extract with the highlights of the presentation by successful author and theorist Joseph Pine II who talks you through his latest and fourth amazing concept: the Multiverse. Pine is known for his books Mass Customization, the Experience Economy and his latest one: Authenticity. The Multiverse is a new framework which Pine is working on. MoMo Amsterdam was the second group (consisting of more than 350 people…) to hear this presentation.
The Multiverse consists of 8 different worlds in which people experience their lives. The most simple one being the world in which you are immerged when you are playing a computer game and the one you see when you look up: real life. Pine defines 8 worlds in his Multiverse. A great framework when you are working with digital and on digital customer experiences.
Posted: 24 February 2008
Location: Rode Hoed, Amsterdam