Talks


RANDSTAD MOBILE MARKETING CAMPAIGN

CHRISTIANNE VAN DEN DUNGEN


OTHER TALKS FROM #6

ABOUT THIS TALK

Christianne van den Dungen, Internet marketeer at Randstad, gives insight in the results of their recent mobile marketing campaign. The presentation contains the campaign setup, results, and learnings. The mobile campaign was part of a bigger marketing campaign. The most significant finding was that the mobile channel generated 48% of the results via the online channel (responsible for 40% of the total response)


ABOUT CHRISTIANNE VAN DEN DUNGEN


ABOUT THIS VIDEO

Posted: 2 June 2008
Filmed: 2 June 2008

Location: Amsterdam

6:32

MOMO #6

Language: Dutch

0 votes

Comments are closed.