ABOUT THIS TALK
Ben Scott-Robinson elaborates on his vision why every brand should have story in every engagement with people. Instead of treating people as passive consumers, brands can create stronger relationships by not just communicating a message but by orchestrating immersive experiences.
ABOUT BEN SCOTT ROBINSON
Ben Scott-Robinson (@bcsr) is the creative director at we love mobile.
Prior to the event we asked Ben 5 questions that shed a light on who he is.
ABOUT THIS VIDEO
Posted: 7 February 2011
Filmed: 31 January 2011 Location: De Duif, Amsterdam | 28:56 MOMO #19 Language: English |
