Talks


SOCIAL MARKETING INTELLIGENCE

ALAN MOORE


OTHER TALKS FROM #11

ABOUT THIS TALK

Alan explains in this video how and why intelligence is the black gold of the 21st century. He looks at the 3 main questions: role of technology in the 21st century, what drives technology usage and what are the key principles to create customer value in the digitale age? Social intelligence is recognized as the 3rd dimension of customer insight (besides behavior and demographics). Customer centricity is the component in tomorrow’s multi-access network. In order for your compnay to act in the 21st century you need to be life simplifying, life enabling and navigational.


ABOUT ALAN MOORE


ABOUT THIS VIDEO

Posted: 3 June 2009
Filmed: 1 June 2009

Location: Amsterdam

41:15

MOMO #11

Language: English

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