Talks
SOCIAL MARKETING INTELLIGENCE
ALAN MOORE
OTHER TALKS FROM #11
ABOUT THIS TALK
Alan explains in this video how and why intelligence is the black gold of the 21st century. He looks at the 3 main questions: role of technology in the 21st century, what drives technology usage and what are the key principles to create customer value in the digitale age? Social intelligence is recognized as the 3rd dimension of customer insight (besides behavior and demographics). Customer centricity is the component in tomorrow’s multi-access network. In order for your compnay to act in the 21st century you need to be life simplifying, life enabling and navigational.
ABOUT ALAN MOORE
- His LinkedIn profile
- His company SMLXL
- His book and blog Communities Dominate Brands
ABOUT THIS VIDEO
Posted: 3 June 2009 Location: Amsterdam | 41:15 MOMO #11 Language: English |
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