Mac users will need a Windows video codec like http://www.flip4mac.com/.
Let us know in the comments if there are any questions or remarks.
15.00 Doors open
16.00 Opening – Maarten Lens-FitzGerald / Raimo van der Klein (English/Dutch)
16.10 Open Mobiel Internet – Paul Brackel (Dutch)
16.20 Case: Randstad – Mobile Advertising Pilot – Christianne van den Dungen (Dutch)
16.25 Case: Mobillion – Mobile Marketing case – Marc Schoutens (Dutch)
16.30 Case: IceMobile – Samsung Soul introduction – Ralph Cohen (Dutch)
16.35 Demo: Skuair – Daem Interactive – Ignacio Mondine (English)
16.45 Mobile Advertising: creating a new world – Ben van der Burg (Dutch)
17.30 Mobile Advertising: Relevance & engagement, not frequency & range – Antti Öhrling (English)
17.50 Mobile Advertising facts & figures – Russell Buckley (English)
18.10 From Buzz to Biz – Chetan Sharma (English)
18.30 VRM – Doc Searls (English)
The stream is powered by the NOS.