This is the program for Mobile Monday Amsterdam #11.
- 12:00 Doors open
- 13:00 Marc Fonteijn – Kick-off
- 13:15 Alan Moore – Social Marketing Intelligence the black gold of the 21st Century (Communities Dominate Brands)
- 14:00 Jamais Cascio – Mobile Intelligence (TED video)
- 14:45 BREAK
- 15:15 Andrew Grill – This time…it’s personal. How mobile challenges everything we thought we knew about advertising
- 16:00 Joseph Pine II – Multiverse & Metaverse (TED video)
- 16:45 BREAK
- 17:15 Howard Rheingold – Smart Mobs Revised (TED video)
- 18:00 Robert Rice – Augmented Reality
- 18:45 Marc Fonteijn – Closing words
- 18:50 Drinks
