Speakers
* Skoeps video presentation/contribution
* Edwin Tromp (See Emerce No.78 for an interview) – previously CEO Lostboys, Talpa Digital, and DAG.
* Mark Giesbers – UPC and lectures at MBA Crossmedia. Previously worked at Telfort, Vodafone, Talpa Digital & New Business, and TBWA.
* Rachel Hinman video presentation/contribution
* Rudy de Waele
* Ajit Jaokar
* Yme Bosma

IMPRESSION VIDEO MOBILE MONDAY #7

MOBILE, VALUE CREATION AND SOCIAL NETWORKING
YME BOSMA

MOBILE DEVICES
AIJT JAOKAR

15 TIPS TO CREATE VALUE FOR MOBILE
RUDY DE WAELE

A total of 1559,99 euro has been collected by the MoMo community for the Dutch Cancer Society. We are touched by the motivations of the people who bid on the special tickets. One of the auctioned tickets was won by a group of people from the United States who would not attend the event. Both the auction and donations by members of the community have been welcomed by the KWF. Mobile Monday Amsterdam and the KWF would like thank the following people for their kind donations to the KWF:

• Paul Molenaar
• Mary & Steve Parsons
• Connie & Tim McGee
• Jason FitzGerald
• Rob & Cindy Robertson
• Raelene & Tony Gayou
• Seaside Graphics & Printing
• Silky Sullivan’s Restaurant & Irish Pub
• Marco Derksen
• Edwin Velema
• J. P. Lauret
• Kjeld Kahn
• Michiel Allessie
• Gordon Lokenberg
• Carla Hoekendijk
• Len Clabbers
• Bettina Feenstra

(and of course everybody else who donated at the event!)

Do you want to donate to the KWF too? KWF is collecting this week throughout the whole country, or donate directly via their website. You can donate online by going to their website.

The photos of Mobile Monday #7 are online! Check out the selected images in the slideshow, or visit the extended Flickr set with more images. Photos were kindly provided by Ralph Lemarechal (above) and Marco Ophof (below).

PROGRAM
15.00 – Doors open

16.00 – Opening – Raimo van der Klein
16.20 – Value in connected mobile services (= all except devices)? – Maarten Lens-FitzGerald
16:35 – The (im)possibility to monetize UGC – former Skoeps Marc Giesbers & Edwin Tromp
16:50 – Mobile user experience – Rachel Hinman

17:05 – 17:30 Break

17:30 – 10 ways to create value for mobile – Rudy de Waele
17:55 – The ASUS effect: the impact of open source on mobile – Ajit Jaokar
18:20 – The value of social networks – Yme Bosma
18:55 – Closing talk
19:00 – Drinks

IMPORTANT – Make sure you arrive early! The venue will be packed, so make sure you arrive early to avoid a long wait for the registration desk. Doors will be open from 15:00h – we are looking forward to welcome you!

Theme: Mobile Value
Location: Rode hoed, Keizersgracht 102 Amsterdam
Date: September 1st 2008
Time: 15:00 till 19:00 (ex ‘borrel’)

SOLD OUT: NO RSVP, NO ENTRY. Bid for one of the 10 special tickets. The auction ends Friday September 29th, 12:00. Read more about the special tickets.

Mobile Monday wouldn’t be possible without the help of WebAds, Vodafone, Mobillion, NedStat, the snacks and drinks are provided by respectively NEWPEOPLE and Belysio, and time and effort by SPRXmobile and 31Volts. Thanks for making this event possible!

A total of €1.510,- is collected with the auction. Bidding is now closed, but feel free to make a donation during the event.

As some of you might know Maarten Lens-FitzGereld (aka. @dutchcowboy), our dear friend and founding member of Mobile Monday Amsterdam, is fighting a battle against cancer. Maarten has done amazing work for Mobile Monday and now we want to do something in return.

As you all know tickets for Mobile Monday #7 are harder to come by these days then that phone Apple released some time ago. The first 300 tickets sold out in under 12 hours and the 80 extra ticket we released yesterday were gone within 24 minutes!

So this is the plan:
We’re going to auction 10 exclusive tickets for Mobile Monday #7 on marktplaats.nl. A ticket grants you entrance to the event with a special treatment. At this moment we won’t reveal the treatment other than that you can be sure that people will know who you are after the event.

Now the most important part: We donate the revenue from these 10 tickets to the KWF Kankerbestrijding.

[UPDATE: The auction has closed]The auction has started as of today an ends on Friday 29th of August 12:00 o’clock!

You can place a bid on the tickets on a personal title, but we also want to encourage groups to place a bid. So: if you have a cool company, hvyes group, twitterclan, join up together and place a bid.

By winning one of the auctioned tickets, you are not only granting yourself access to a MoMo event which sold out faster than ever before, you also support a good cause which we think is the most important thing!

Best regards,
Mobile Monday Amsterdam

PS. Maarten has finished his last chemo treatment and is recovering now. He is doing relatively good at this moment. Please have a look on his blog and give him a shout when you feel like doing so!

PS. During the event you can make a donation to the KWF. So in case you already have an RSVP and don’t feel like making a bid on the special tickets, but still want to donate: please bring some change to the event.

Rachel’s passion for people, design, and the belief that people can use technology to improve their lives has been the driving force of her career for the last ten years. At Adaptive Path, Rachel applies her unique empathic perspective to the design process, enabling innovative solutions that have a positive impact on people’s lives. Currently Rachel blogs her ideas about mobile design by posting sketches, drawings, and prototype ideas for 90 consecutive days (read her blog: 90 Mobiles in 90 Days).

Prior to joining Adaptive Path, Rachel worked within Yahoo!’s mobile group, employing user-centered methods to inform the design and strategy of Yahoo!’s mobile products. Much of her work-to-date has focused on improving the experience of accessing internet content on a mobile device.

Rachel’s innate sensitivity to people and culture have proven powerful skills in the field, enabling her to successfully lead research studies on mobile phone usage in the US, Europe, and Asia. She writes and speaks frequently on the topic of mobile research and design and was recently a featured author in Mobile Persuasion: 20 Perspectives on the Future of Behavioral Change, edited by BJ Fogg and Dean Eckles.

Rachel received a Masters Degree in Design Planning from the Institute of Design in Chicago. Her clients and previous employers have included IDEO, Microsoft, Yahoo! Mobile, Nokia, General Motors, and Kaiser Permanente.

Specialties:
user research, interaction design and design strategy

Find information about Rachel Hinman on the web:
- Her LinkedIn profile
- Her company Adaptive Path
- Her blog 90 Mobiles in 90 Days
- Her personal website